Corus Entertainment selects Pharos Mediator's media management engine for new headquarters
Corus Entertainment Inc. has selected Pharos Mediator's content management technology to operate Corus' content workflow management engine in the company's new Toronto headquarters.
We selected Pharos Mediator based on its proven track record for delivering highly integrated workflow programs with the flexibility to meet new and demanding broadcast environments
Scott Dyer, Chief Technology Officer, Corus Entertainment.
April 13, 2010 - Reading, England Corus Entertainment Inc. (TSX: CJR.B; NYSE: CJR), one of Canada's most successful integrated media and entertainment companies, has selected Pharos Mediator's content management technology to operate Corus' content workflow management engine in the company's new Toronto headquarters, Corus Quay.
The Pharos Mediator program will integrate the company's multiple broadcast systems - including Open Text Digital Asset Management, OmniBus iTX and Pilat IBMS - into a seamless and unified operation of activities at every stage of Corus' ingest, archiving, transmission and content delivery process.
"We selected Pharos Mediator based on its proven track record for delivering highly integrated workflow programs with the flexibility to meet new and demanding broadcast environments," said Scott Dyer, Chief Technology Officer, Corus Entertainment. "We were also impressed with the depth of knowledge and experience shown by the Pharos team and we look forward to implementing Mediator in the coming months."
Pharos Mediator's automated "content centric" workflow engine requires minimal manual intervention and will help Corus meet its commitment to providing viewers with unprecedented access to its programming on multiple platforms including high definition, on-demand, mobile devices and online.
"One of the major strengths of the Pharos Mediator platform is its deep support for industry standards and third party systems which is essential for organizations that wish to create a best of breed environment," explained Glen Sakata, General Manager for Pharos Communications in the Americas. "The power of our workflow system and the substantial number of operational interfaces we provide will allow Corus to perform the vast majority of their end-to-end workflow using a consistent and highly flexible browser based environment, helping to improve efficiency across the organization."
The project will be led by Siemens who will be working closely with Pharos on the project, which is expected to go live in the latter part of the year. "This physical move and technological transformation is something that few media organizations have the opportunity to accomplish," said Holger Kormann, Vice President, Siemens IT Solutions and Services, Inc. "Siemens is pleased to contribute our expertise in technology innovation and media asset management to such an important project. We look forward to working with quality companies like Pharos to deliver to Corus the benefits of Pharos' expertise in automated workflow management. Automated workflow management is a crucial element of the new Corus content management system and will provide substantial benefits to Corus and its customers."
About Corus Quay
Corus Quay, the new base of operations for Corus Entertainment, brings more than 1,100 Corus employees together into an ambitious and technologically sophisticated state-of-the-art broadcast and production facility that is destined to become a community landmark on Toronto's waterfront.
About Corus Entertainment Inc.
Corus Entertainment Inc. is a Canadian-based media and entertainment company. Corus is a market leader in specialty television and radio with additional assets in pay television, advertising services, television broadcasting, children's book publishing and children's animation. The company's multimedia entertainment brands include YTV, Treehouse, Nickelodeon (Canada), W Network, CosmoTV, VIVA, Sundance Channel (Canada), Movie Central, HBO Canada, Nelvana, Kids Can Press and radio stations including CKNW, CFOX, CKOI, 98,5 FM, Q107 and 102.1 the Edge. Corus creates engaging branded entertainment experiences for its audiences across multiple platforms. A publicly traded company, Corus is listed on the Toronto (CJR.B) and New York (CJR) exchanges. Experience Corus on the web at www.corusent.com.
About Pharos
Pharos customers around the world benefit from an enterprise approach in all areas of traditional broadcast and new media operations. Pharos software solutions improve workflow and increase efficiency for broadcasters and service providers in television, radio, VOD and mobile publishing.
Since 1997 Pharos has pioneered collaborative desktop workflow and integrated third party infrastructure management. The unique Mediator content management platform, with its integrated Playtime playout and Pilot control options, provides efficient tools to deliver multi-format content globally. Today millions of media assets across hundreds of television channels and the increasing number of new media distribution networks, now benefit from the unique Pharos approach to integrated creativity, workflow and media logistics.
Pharos solutions offer a next-generation platform to better manage multi-format content and enable rapid expansion in playout, presentation and publishing. Pharos software architecture, integration and support services enable disparate broadcast and IT processes to be unified across the enterprise.
Pharos is an open company embracing open standards; we are proud of our people and of our unique development philosophy. Potential clients are welcome to inspect our development methods and fully evaluate the Pharos software platform and its unique distributed systems architecture.
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Published on 13 Apr 2010