Pharos automates promo effects for BBC 1 and BBC 2
Pharos is working with BBC Technology to automate the structure and playout of promotional credits on BBC One and BBC Two
The DTA at BBC Television Centre
Based on a Pharos Control Platform (PCP), the installation interfaces to a Pharos Audio Server and Snell and Wilcox Magic DaVE digital video effects processor, enabling the operator to prepare complete promo sequences which are then automatically timed to fit the required playout duration. A user interface screen displays each component of the end-of-credit sequence and allows DVE moves to be assembled, rehearsed and previewed before they go to air. Programme audio fades are handled automatically to ensure smooth transition from programme sound to promo. Promotional credits are important in broadcasting; they outline upcoming programmes to audiences at the point where viewers are most likely to switch channels.
Pharos Communications Roger Heath comments: "Pharos has a vast range of device interfaces and core modules that enables us to deliver solutions quickly, coupled with software designers who understand broadcast operations."
Published on 17 Apr 2003