Pharos updates Mediator
Mediator 4 version 2 now includes the ability to ingest raw footage and rushes for swift transference to editing platforms including Avid and FCP
First Published in the IBC e-Daily September 2009 Read more from the IBC e-Daily
Pharos unveiled a range of workflow options to increase the efficiency of content preparation from Mediator and at IBC highlighted the business benefits the system brought to its clients, such as Ascent Media in London.
Mediator 4 version 2 now includes the ability to ingest raw footage and rushes for swift transference to editing platforms including Avid, and FCP Mediator can now import metadata from third party editing systems, such as Avid Interplay, for storage and later use during editing.
Also new is an advanced metadata system allowing, for example, data to be added for actor, genre, and director information. Trivia for VoD delivery can be added and passed to the appropriate delivery platform. Metadata can pass through a workflow in the same way as content to maintain standards and consistency.
The manufacturer highlighted how, a year after installation at Ascent Media's London-based European Transmission Centre (ETC), Pharos' Mediator content management platform is delivering business savings
According to Steven Samwell, technical director, Ascent Media: "Our customers saw a huge benefit in moving from a transactional-based model to a managed service fee model. Previously clients would pay separately for every single job from ingest to playout. Mediator allows us to offer a managed service where the client is billed one fee per month. That approach significantly helps customers reduce their media administration overheads."
Originally incorporated within the ETC to serve the transmission needs of broadcasters like Sony and Disney, Mediator has enabled Ascent to add VoD provider Filmflex to its roster.
"One of the key reasons we selected Mediator was that it could service different types of business model," affirms Samwell. "It offers the flexibility to increase or scale the system for clients without escalating the cost. Today we ingest content for Sony for transmission but since the assets we store for them are now entirely browseable they can start to publish content for platforms like VoD, web and mobile. This truly is ingest once at high quality and repurpose many times to maximise the value of your asset."
First Published in the IBC e-Daily September 2009 Read more from the IBC e-Daily
Steven Samwell, Technical Director of Ascent Media. Spencer Rodd, Technical Director of Pharos and Jonathan Smith, Project Manager of Pharos
Published on 1 Oct 2009