Pharos is well known for its content management systems that handle large scale video and audio media logistics. A little known fact is that Pharos gained its experience and knowledge in content management by supplying large scale radio systems. As the media industries continue to converge then Pharos has applied its knowledge and developed the best platform for managing media for both radio and tv broadcasters. In addition Pharos has recently launched tool sets that that manage the linear content and make it available for the non linear world.
In the modern always-on, always-connected world, listeners and viewers want more ways to consume more content than ever before. Pharos solutions now offer podcasting and syndication features alongside traditional linear playout; all managed on the same Pharos Mediator platform.
Podcasting is not just an add-on to an existing legacy automation system; Podcasting and the latest Pharos Playtime automation are hosted on the Mediator Platform, sharing and processing the same content; making "Ingest once, use many" and reality. This enables Pharos system to manage more channels and more distribution platforms, including permission and licensed-based delivery. This enables the creation of almost an unlimited mix of your content for each podcast channel, depending on the requirements of your key markets.
Metadata powers happier listeners, reduces operational costs and increases revenue
Pharos' Radio and podcasting solution allows customers to make significant savings when replacing existing radio automation, while adding the capability to expand into new markets, with new methods of delivery and publishing, for new and existing content. Podcasting channels are driven by metadata associated with the programme material, and so enable podcast channels to have their content highly targeted to specific market segments automatically. By introducing advertising and commercial content into the podcast stream, you can be sure that commercial content is as targeted as current technology allows, providing a high degree of ROI.
For example programme content of a particular genre or subject that would normally be spread through a traditional transmission schedule over a number of weeks can be aggregated into a single podcast channel. Additionally, a previous series or episode of a program can be made available in podcast format, without using up valuable transmission bandwidth providing an on-demand catch-up service before a new series is transmitted.
The Mediator platform provides the flexibility to quickly add and manipulate podcast channels, allowing providers to move quickly in response to changing markets. With delivered and proven integration to online services such as Google FeedBurner, Google YouTube and Apple iTunes, Radio and Podcasting solutions allow you to repurpose your content faster, reaching a wider audience, while saving on operational costs.
Contact Pharos if you would like to book a WEBEX demo or would like to discuss you future plans in more detail.
Case Studies
BBC World Service
Using Pharos Mediator and Playtime, The BBC World service provide continuous international radio output of 38 Languages across 68 channels of radio. The move to Mediator and Playtime has dramatically improved the flexibility of the network to adapt to changing world events, while producing a tighter and smoother output over its previous absolute-time based switching system. The addition of reduced capital, operational and maintenance costs makes the benefits associated with switching Pharos clear.
Adventist World Radio
AWR had previously used a combination of disparate technologies to allow content to be contributed from around to the world into AWR. The Manual processes limited them to 13 regional linear channels and 8 languages; with associated podcast when then they had time to spare. After moving the Pharos Mediator and Playtime, the same international staff can contribute more regionally content the same channels, but have always available podcasts of current a previous content in hundreds of languages.